CNews: Обвал цен на планшеты: Blackberry Playbook подешевел в разы (The collapse of prices for Tablet: Blackberry Playbook has fallen several times)
CNews: Обвал цен на планшеты: Blackberry Playbook подешевел в разы (The collapse of prices for Tablet: Blackberry Playbook has fallen several times)
RIM внезапно объявила об уценке всех моделей своих планшетов до $299.
Вслед за внезапным снижением цен на планшеты Sony Tablet S, о собственной скидке объявила компания Research In Motion (RIM), производящая помимо смартфонов Blackberry, планшеты PlayBook.
3 января RIM сообщила о снижении цен на все версии своих планшетов до $299. Компания производит три модели планшетов, отличающихся объемом твердотельного накопителя. До объявления о дисконте, младшая модель с 16 ГБ предлагалась за $499, cредняя (с 32 ГБ) - за $599, а старшая с 64 ГБ бортовой памяти стоила $699. Таким образом, цены на две старшие версии PlayBook оказались сниженными в два и более раза.
Как ожидается, дисконт продлится до 4 февраля и будет действовать в рознице США. В Россию Blackberry PlayBook официально не поставляется.
Обозреватель Mashable Стен Шредер (Stan Schroeder) замечает, что даже со сниженной ценой RIM предлагает не слишком выгодную сделку для покупателей, желавших приобрести младшую модель PlayBook, цены на которую на Amazon и в некоторых офлайновых розничных точках в единый день распродаж «Черную пятницу» уже снижались до $199, однако для остальных покупателей это хорошее предложение.
PlayBook оказался не слишком удачным продуктом RIM, и весь 2011 г. его продажи сокращались. В I квартале, компания сообщала об отгрузке 500 тыс. устройств, во II квартале поставка PlayBook сократилась до 250 тыс. штук, и, наконец, в III квартале она снизилась до 150 тыс.
В начале декабря 2011 г. RIM сообщала, что намерена списать $485 млн в убытки, связанные с производством PlayBook.
Blackberry PlayBook действительно оказался не слишком удачным планшетом
Провал планшета RIM обычно связывают с двумя обстоятельствами: задержкой штатных обновлений ПО и отсутствием в стандартной поставке приложений для работы с электронной почтой, календарем и списком контактов.
По первоначальному мнению разработчиков RIM, планшет PlayBook не должен был использоваться как самостоятельное устройство. Предполагалось, что он станет дополнительным гаджетом для владельцев смартфонов BlackBerry, в которых уже представлена вся отсутствующая в планшете функциональность.
Сейчас мнение компании относительно потребностей аудитории PlayBook изменилось, и, как ожидается, в феврале 2012 г. разработчиками будет издано обновление, которое включает в себя недостающие функции.
Обозреватели рынка гаджетов замечают, что главная цель, которую преследует RIM своей кратной скидкой на PlayBook, - это освобождение складских площадей от залежавшегося товара.
Mashable иронизирует, что, если вспомнить о «посмертном успехе» НР с планшетом TouchPad, которые после объявления о прекращении их производства продавались по $99, то можно увидеть, что рынок для «не-iPad планшетов» все же существует, «если цена для них подходящая». С этой точки зрения RIM находится на правильном пути.
***
The collapse of prices for Tablet: Blackberry Playbook has fallen several times
RIM suddenly announced that all models marked down their plates up to $ 299.
Following the sudden drop in prices on Tablet Sony Tablet S, on its own rebate announced by Research In Motion (RIM), in addition to producing smart phones Blackberry, tablet PlayBook.
January 3 RIM announced price cuts on all versions of their tablets to $ 299. The company produces three models of plates with different volume of solid state drive.Prior to the announcement of the discount, low-end model with 16 GB offered for $ 499, Medium (32 GB) - for $ 599, and the older 64 GB of onboard memory cost $ 699. Thus, the prices of the two older versions of PlayBook were reduced to two or more times.
As expected, the discount will last until 4 February and will operate in U.S. retail. In Russia, Blackberry PlayBook is not officially available.
Stan Schroeder, Mashable Explorer (Stan Schroeder) notes that even with the reduced price is not too RIM offers a bargain for buyers wishing to purchase junior model PlayBook, the price of which in the Amazon and in some off-line retail outlets in a single day of sales, "Black Friday" has already declined to $ 199, but for other customers is a good suggestion.
PlayBook was not very successful product of RIM, and all of its 2011 sales declined.In I quarter, the company reported a shipment of 500 thousand units, in the II quarter PlayBook delivery fell to 250 thousand units, and finally, in the III quarter it dropped to 150 thousand
In early December 2011 RIM reported that it intends to cancel $ 485 million in losses associated with the production PlayBook.
Blackberry PlayBook really was not too successful tablet
The failure of the RIM tablet is usually attributed to two factors: a delay of regular updates and the lack of a standard package of applications for e-mail, calendar and contacts list.
According to the original designers thought RIM, PlayBook tablet should not be used as a standalone unit. He was supposed to be an additional gadget for smartphone BlackBerry, which is already represented in the plate all the missing functionality.
Now the view of the needs of the audience PlayBook changed, and is expected in February 2012 developers will be issued an update that includes the missing function.
Observers of the market gadgets to notice that the main objective pursued by their RIM discount for multiple PlayBook, - it is liberation from warehouses unsold goods.
Mashable ironic that, if we recall the "posthumous success" with HP tablet TouchPad, that after the announcement of the termination of their production sold for $ 99, you can see that the market for "non-iPad tablet" still exists "if the price for them suitable ". From this perspective, RIM is on the right track.
RIM suddenly announced that all models marked down their plates up to $ 299.
Following the sudden drop in prices on Tablet Sony Tablet S, on its own rebate announced by Research In Motion (RIM), in addition to producing smart phones Blackberry, tablet PlayBook.
January 3 RIM announced price cuts on all versions of their tablets to $ 299. The company produces three models of plates with different volume of solid state drive.Prior to the announcement of the discount, low-end model with 16 GB offered for $ 499, Medium (32 GB) - for $ 599, and the older 64 GB of onboard memory cost $ 699. Thus, the prices of the two older versions of PlayBook were reduced to two or more times.
As expected, the discount will last until 4 February and will operate in U.S. retail. In Russia, Blackberry PlayBook is not officially available.
Stan Schroeder, Mashable Explorer (Stan Schroeder) notes that even with the reduced price is not too RIM offers a bargain for buyers wishing to purchase junior model PlayBook, the price of which in the Amazon and in some off-line retail outlets in a single day of sales, "Black Friday" has already declined to $ 199, but for other customers is a good suggestion.
PlayBook was not very successful product of RIM, and all of its 2011 sales declined.In I quarter, the company reported a shipment of 500 thousand units, in the II quarter PlayBook delivery fell to 250 thousand units, and finally, in the III quarter it dropped to 150 thousand
In early December 2011 RIM reported that it intends to cancel $ 485 million in losses associated with the production PlayBook.
Blackberry PlayBook really was not too successful tablet
The failure of the RIM tablet is usually attributed to two factors: a delay of regular updates and the lack of a standard package of applications for e-mail, calendar and contacts list.
According to the original designers thought RIM, PlayBook tablet should not be used as a standalone unit. He was supposed to be an additional gadget for smartphone BlackBerry, which is already represented in the plate all the missing functionality.
Now the view of the needs of the audience PlayBook changed, and is expected in February 2012 developers will be issued an update that includes the missing function.
Observers of the market gadgets to notice that the main objective pursued by their RIM discount for multiple PlayBook, - it is liberation from warehouses unsold goods.
Mashable ironic that, if we recall the "posthumous success" with HP tablet TouchPad, that after the announcement of the termination of their production sold for $ 99, you can see that the market for "non-iPad tablet" still exists "if the price for them suitable ". From this perspective, RIM is on the right track.
Комментарии
Отправить комментарий